WORLD FIRST 24 HOUR CAPITAL OF CULTURE CHANNEL
Information TV will host what is believed to be the first time in the world that anyone has booked all 24 hours on any channel to promote one product. Starting at midnight on 31st December to midnight on 1st January anyone tuning in will see a rotating promotional ad for the year of culture.
This unique deal is part of a cultural relationship with Information TV that will also host a Capital of Culture Micro Channel across its service comprising of three fixed and three floating hours every day across the year – starting on January 12th – the day after the official opening to the year of culture.
This announcement follows a series of successful TV productions in Liverpool this December, such as The Turner Prize on Channel 4, The Royal Variety Performance on ITV and the Liverpool Nativity.
Liverpool ‘08 officially begins at 20.08pm on Friday, Jan 11 with the People’s Opening at St George’s Plateau. This dazzling, free 40 minute show features Ringo Starr, the Royal Liverpool Philharmonic Orchestra and many others in front of more than 25,000 people.
And at 20.08pm on Saturday, January 12, Liverpool – the Musical will be performed at the new Echo Arena Liverpool. Ringo and the RLPO perform again along with a host of Liverpool stars for what will be the opening show for the Kings Dock venue.
For more information on the European Capital of Culture 2008 go to www.liverpool08.com
