Archive
Every Expert Views article, is archived chronologically here.
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Expert View: Quit complaining - The customer isn't always right
That's the view of Joel Jelen, head of agency at Ubiquity pr, specialists in Food and Drink Tourism. He extols the virtues of observing the right rules of behaviour for customers in restaurants in order for you to get the best experience.
05 August 2008
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Expert View: Image matters in business
The credit crunch needn’t be an excuse for Liverpool businesspeople to compromise on style in the office. Geraldine McEntegart managing director of McEntegart Marketing shares her tips.
30 July 2008
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Expert View: Weathering the storm
It has been a challenging year for the UK economy and with the anticipation of rough waters ahead smart businesses are actively looking for ways to reduce their outgoings and protect their bottom line. Debbie Thompson, Head of Alliance & Leicester Commercial Bank’s Merseyside Business Centre offers practical advice on how to guide your business to safety.
23 July 2008
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Expert View: Workplace culture and the Capital of Culture
As we pass the half way mark in Liverpool’s year as Capital of Culture and with Superlambananas becoming the iconic figure that is spreading the culture message across the city, it’s important to remember that a good workplace culture is a fundamental cornerstone of business success. Rob Vondy from ACAS shares his thoughts.
16 July 2008
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Expert View: The benefit of investing in Corporate Hospitality
We all know that investing in marketing is imperative in the development of any business, and today, there are more than ever, a variety of marketing communications that a company can utilise to promote the brand; grabbing a customers attention is becoming more challenging. Tim Brown discusses the use of corporate hospitality in the marketing mix.
09 July 2008
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Expert View: What are you selling, really?
It's often the case that there is a difference between what you think you are selling and what the customer is actually buying. Customers are often buying into a lifestyle, a feelgood factor, or a 'story'. The most aware businesses fully understand what the customer is buying from them. David Parish asks you to ask your customer.
18 June 2008
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Expert View: Grow your business by giving!
As a leader in your organisation, one of your aims must surely be to expand business cost effectively. Advertising budgets are finite, and we all know anyway, that business is about people not just transactions. Val's own marketing mission is to; develop my business through giving not selling, which may sound completely barking, but boils down to a belief that you reap what you sow. Here are Val's top tips.
09 June 2008
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Expert View: What's in a name?
"Consignia was swiftly consigned to the Royal Mail dustbin while New Coke soon went back to tried-and-trusted Coke. Whether the new name is very different or tweaking the original, finding the right title is notoriously difficult." Alex Turner, business reporter for the Liverpool Daily Post shares his views.
03 June 2008
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Expert View: Is helping the community sexy?!
"If you’re reading this because of the title then it’s true that the word sex is a turn on! Does it follow that any product a business makes or supplies that is deemed sexy is easier to sell? Ignore communities at your peril! It’s not just about communities manifesting themselves in the guise of consumers. Consumers are people whom respect good will." Colin McKeown shares his views.
27 May 2008
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Expert View: Prevention is better than cure!
The law states that all employers, whatever their size, must prevent risks to their employees’ health. It is critical that employers take this ‘Duty of Care’ seriously. In addition to the legal requirements, it is important for businesses to look after the wellbeing of their staff in order to minimize the time and money lost to absence. Sue Weir, Chief Executive from Medicash shares her thoughts.
19 May 2008
