This Month's Articles
Everybody in business faces similar challenges and problems. In this section you will find articles from successful business people who are members of 08 businessconnect, addressing real-world business issues.
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Expert View: Grow your business by giving!
As a leader in your organisation, one of your aims must surely be to expand business cost effectively. Advertising budgets are finite, and we all know anyway, that business is about people not just transactions. Val's own marketing mission is to; develop my business through giving not selling, which may sound completely barking, but boils down to a belief that you reap what you sow. Here are Val's top tips.
09 June 2008
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Expert View: What are you selling, really?
It's often the case that there is a difference between what you think you are selling and what the customer is actually buying. Customers are often buying into a lifestyle, a feelgood factor, or a 'story'. The most aware businesses fully understand what the customer is buying from them. David Parish asks you to ask your customer.
18 June 2008
